Matt’s core values in business surround the principal of “Two ears, one mouth, for the digital generation” ... Persuading business owners, who consistently fail at seeing benefits from their social media efforts to turn their attention to listening more.

Speaking topics include:

• Why social media isn’t a broadcast medium (and if you’re trying to use it that way, why you’re failing)
• The very important skill of filtering, and why you’ll need it more than ever in years to come
• Why social sites aren’t the place to sell
• How a back-to-basics approach to online networking could create the best business relationships you’ll ever have
• Efficiency in community ... Leveraging existing communities, and the influencers therein, to communicate your message
• Mastering the “social media/day job” balance
  

Matt uses a variety of case studies, live media, and practical demonstrations, to create light bulb moments and to destroy barriers that you’ll soon learn never existed. He provides a practical and actionable insight to help ANYONE to participate in the exciting world of the social web.