Peter Cook leads the Academy of Rock, a creativity and innovation management consultancy, blending leading edge ideas from the world’s business schools with the power of music, be it rock, jazz or classical. He has delivered conference, keynotes and longer masterclasses to some of the world’s top businesses and organisations using his innovative and compelling presentation skills.

Author of ‘Best Practice Creativity’ and ‘Sex, Leadership and Rock’n’Roll’, Peter has appeared on BBC1, BBC Radio 4, Radio 2 and the Institute of directors with his ideas.

Peter’s 25 years of experience comprise leading innovative new Pharmaceutical Product Research and Development teams to bring multi-million dollar life-saving drugs safely to the market including the first treatment for AIDS; trouble-shooting businesses and starting up factories around the world; internal business, organisation development and change consultancy; writing and tutoring for Business Schools at MBA level for blue chip companies; writing and performing music in a variety of disguises.

Peter holds an MBA, is a Chartered Chemist, Chartered Marketer and fellow of the Chartered Institute of personnel and development. An NLP master practitioner and wildly enthusiastic and accomplished guitarist, Peter brings this combination of theory and experience together in events and conferences that reach way beyond the keynote speaker fare.

Peter’s conference titles include:

• Riffs and myths of Leadership
• The head, the heart and soul of business
• What’s new pussycat? – an innovation masterclass
• Blowin’ away the blues – a motivation masterclass
• Jazz, jamming and corporate improvisation
• The ‘F’ word – lessons from Rock’n’Roll failure


Peter always adjusts his conference inputs to a particular client’s need